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The "PayingTone Product Video" At Novalays, we crafted this explainer video for PayingTone, a Rwandan fintech startup revolutionizing access to essential goods and services through digital micro-credit. Our goal was to simplify their message, highlight their impact, and build trust through clear visuals and a relatable narrative.
Objective: Explain the PayingTone model, boost brand awareness, and support user acquisition.