The "PayingTone App Explainer Video Product Video" NOVA LAYS created a 2D animated explainer video for PayingTone, illustrating how the app enables customers to purchase products at participating retail branches and pay later. Through character animation, motion graphics, and clear visual storytelling, the video presents the customer journey, introduces the mobile application, and communicates the service in an accessible and engaging way.

Objective: To explain PayingTone’s shopping and pay-later service, demonstrate how customers interact with the application, and build awareness of the platform through engaging animated storytelling.